Luxury brand strategy and marketing consultation

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A smiling woman with wavy light brown hair, wearing a patterned blouse, gold hoop earrings, a gold necklace, and a bracelet, standing outdoors in front of green foliage.

About Hilary

Based in Manhattan Beach, CA, Hilary brings over 13 years of experience in brand strategy, marketing communications, and advertising. She helps companies build customer love and loyalty through impactful strategies, creative campaigns, and integrated marketing plans that drive lasting results.

With a background on both the client and agency side—including leadership roles at the world’s leading hotel company and global marketing agencies—Hilary offers a unique insider’s perspective on the challenges facing complex global organizations. She translates that experience into clear, effective, and creative solutions tailored to each client’s needs.

Hilary has partnered with brands across hospitality, travel, luxury, automotive, and financial services, leading initiatives from brand positioning and integrated campaigns to content creation, strategic partnerships, and experiential activations. Her work has been recognized by top industry honors, including the Adrian Awards, Clio Awards, Shorty Awards, MUSE Creative Awards, and Cannes Lions.

Black silhouette of a female dancer perform ballet in a graceful pose, raising one arm above her head and holding her leg with the other, on a white background.
Marriott International logo in gray font on a black background
Logo with a blue circle featuring dots arranged to resemble a number one, next to the words 'team one' in dark blue text.
MMGY Global logo with red and black design and white text.

What’s in a name?

mesmerit blends “mesmerize,” evoking a sense of fascination and enchantment, with “merit,” the quality of being good and trustworthy. Together, mesmerit represents the power of a bespoke and differentiated brand strategy — one that not only captivates your customers and builds brand adoration, but also emphasizes the unique value and excellence you consistently deliver to drive long-term success.

Capabilities

A vintage typewriter with purple and white flowers placed on top of it, on a dark gray surface.

Brand positioning

An open book with pages filled with text, decorated with fresh blue and white delphinium flowers laid across the pages. The book is on a light-colored, tiled surface with paper pieces around it.

Marketing strategy

A black surface with a torn piece of paper that has printed text, two purple and white flowers, and a white mug filled with light brown tea.

Creative consult