Luxury hotel strategy and marketing consultation
About Hilary
Based in Manhattan Beach and backed by 13 years of experience at the world’s leading hotel company and global marketing agencies, she is a specialist in luxury travel and hospitality marketing. Hilary builds the brands that people travel for, moving beyond generic “strategy” to craft high-impact brand positioning, content, and experiential activations that resonate with the world’s most discerning travelers. A multi-award winner (Cannes Lions, Adrian Awards, Clios), she combines an insider’s knowledge of complex global organizations with the creative agility of a nimble consultant.
Hilary is a Brand Strategy and Marketing discipline lead in the Collective of Experts at Global Hotel Advisors, a boutique consultancy known for defining the benchmark in operational excellence, strategic asset growth, and visionary leadership. She is also a Founding Member of The Power Pause, a membership and movement for ambitious women who are navigating career shifts and pauses and investing in growth, connection, and what’s next through ongoing digital and live programming.
What’s in a name?
mesmerit blends “mesmerize,” evoking a sense of fascination and enchantment, with “merit,” the quality of being good and trustworthy. Together, mesmerit represents the power of a bespoke and differentiated brand strategy — one that not only captivates your customers and builds brand adoration, but also emphasizes the unique value and excellence you consistently deliver to drive long-term success.
Capabilities
Brand Strategy
Integrated Launch & Growth Strategy
Content & Narrative Excellence